Terms and Conditions for Marketing

General Terms

The terms and conditions governing your use of the DrinkBuy application (hereinafter referred to as the “App”) are subject to the applicable Terms and Conditions in effect at any given time, which must be accepted separately. You can always access the current Terms and Conditions under your user profile in the App.

Information on how your personal data is processed can be found in DrinkBuy’s Privacy Policy. The Privacy Policy is also available under your user profile in the App or at www.DrinkBuy.dk.

By accepting these Terms and Conditions for Marketing, you acknowledge and agree that, even if the product or service you intend to use cannot be delivered, the consent you have provided shall remain valid and binding.

When you accept these Terms and Conditions for Marketing, you also consent to DrinkBuy ApS, CVR: 45343278 (hereinafter “DrinkBuy”), sending you marketing materials. This includes marketing related to products, events, services, and offers from DrinkBuy’s business partners.

Your consent becomes effective immediately upon your acceptance of these Terms and Conditions for Marketing, regardless of when the processing of your application for a product or service is initiated.

Consent to Marketing

By accepting these Terms and Conditions for Marketing, you consent to receiving communications intended to promote the sale of goods, services, and offerings, as well as communications aimed at promoting the branding of DrinkBuy and one or more of DrinkBuy’s business partners, in accordance with the following terms.

2.1 Products and Product Categories

By accepting these Terms and Conditions for Marketing, you consent to the following:

Marketing materials may include promotion of DrinkBuy and its business partners, including general marketing related to product assortments, events, competitions, and offers, the development of existing and new business areas, newsletters, and other relevant information; and
Marketing materials may include references to business partners. However, direct marketing from such new business partners shall only occur if you have provided specific and separate consent thereto.

2.2 Delivery Channels

By accepting these Terms and Conditions for Marketing, you consent to the following:

Marketing materials, newsletters, and other information regarding DrinkBuy and DrinkBuy’s business partners may be sent directly to the telephone number provided by you.
If an email address is registered in your App profile, marketing materials, newsletters, and other information may be sent directly to the email address provided.
Marketing materials, newsletters, and other information regarding DrinkBuy and DrinkBuy’s business partners may be sent directly to your social media accounts if you used a social media platform to register your user account. DrinkBuy may also carry out social enrichment through the aggregation and processing of data obtained from social media and other platforms.
Push notifications may be sent directly to the hardware device on which you are logged in.
Marketing materials, newsletters, and other information regarding DrinkBuy and its business partners may be delivered via direct dialogue on social media platforms, including but not limited to Facebook, Twitter, Instagram, Snapchat, and LinkedIn.
Delivery of marketing content may occur either directly to you or indirectly via groups or other digital segments to which you are associated, regardless of the method or medium used.

2.3 Business Partners

By accepting these Terms and Conditions for Marketing, you consent to DrinkBuy sending you marketing materials for the purpose of promoting DrinkBuy’s business partners. The current list of companies includes: Bar Eventyret ApS and Rust ApS.

It is expressly stated that DrinkBuy’s business partners may undergo name changes, for example in connection with a change of concept, without such changes limiting or otherwise affecting the validity of your consent.

Consent to the Processing of Personal Data

DrinkBuy is, in accordance with applicable legislation, responsible for the processing of your personal data. If you wish to exercise your rights, have questions regarding the processing, or are not satisfied with our handling of your data, you may contact us at info@drinkbuy.com.

Your personal data is always processed in accordance with our general Privacy Policy, which you can find under your profile in the App and at www.drinkbuy.dk.

By accepting these Terms and Conditions for Marketing, you consent to DrinkBuy processing your personal data in accordance with these terms and DrinkBuy’s Privacy Policy.

3.1 Purpose
Your personal data is processed for the purpose of sending marketing materials in accordance with these General Terms, as well as for the purpose of delivering tailored marketing and conducting profiling, allowing us to better adapt and target our marketing efforts to you and your interests.

3.2 Information
We process the information you provide when creating your user account in the App, as well as any information collected during your communication with us and updates to such information. This includes, but is not limited to, your name, date of birth, email address, DrinkBuy user ID, and your phone number if registered under your profile in the App.

In order to tailor our marketing efforts, we additionally process the following information:
Your use of the App, including the time of your activity, social interactions within the App, participation in gamification features, use of benefits and discounts, and other activities related to your usage of the App.
Newsletters you open and interact with.
Competitions you participate in.
Your responses to surveys or customer satisfaction analyses, unless it is explicitly stated that your responses are collected anonymously.
Your reviews and ratings of DrinkBuy, including evaluations of DrinkBuy’s features, products, and services.

The processing may also include information collected via cookies on www.drinkbuy.dk or within the App, provided you have separately consented to our use of cookies.

3.3 Legal Basis
The processing of your personal data is carried out in accordance with Regulation (EU) No. 2016/679 of 27 April 2016 (General Data Protection Regulation) and the Danish Data Protection Act No. 502 of 23 May 2018.

Information processed for the purpose of sending marketing communications and tailoring such communications to you and your interests in accordance with these Terms and Conditions for Marketing is processed based on your consent, cf. Article 6(1)(a) of the General Data Protection Regulation.

3.4 Data Processors
Your personal data may be transferred to DrinkBuy’s partners (data processors), who process the data on behalf of DrinkBuy, e.g., for the purpose of sending newsletters, organizing and managing competitions, and ensuring the storage of your data.

DrinkBuy strives to continuously improve its products and services, and therefore actively explores the market for new and improved alternatives. In this regard, DrinkBuy reserves the right to replace, change, or add data processors at any time and without prior notice.

3.5 Storage and Deletion
Your personal data will be deleted when it is no longer needed and when we are not legally obligated to retain it under applicable legislation.

Regardless of your withdrawal of consent to receive marketing, personal data necessary for the administration of your user profile in the App will be retained as long as your user profile remains active. Likewise, data necessary for fulfilling agreements you have specifically entered into with us—such as a membership agreement or similar—will be retained until the respective agreement is no longer valid.

Personal data that is solely processed for the purpose of sending you marketing material under these Terms and Conditions for Marketing will be deleted one (1) year after your most recent interaction.

3.6 Data Security
DrinkBuy maintains high security standards and has therefore implemented appropriate technical and organizational security measures to ensure that data is not lost, altered, destroyed, or compromised in an unlawful or accidental manner. Moreover, it is ensured that data is not made accessible to unauthorized persons or misused.

Access to your personal data is limited to selected employees who have been trained in the responsible handling of personal data. The data is processed in a secure environment, and all data transfers between your device and DrinkBuy are encrypted using SSL technology.

Operators processing data on behalf of DrinkBuy are always subject to strict instructions and a data processing agreement, thereby being obligated to comply with applicable legislation, DrinkBuy’s standards, and a range of security measures.

You can read more about your rights to request access to the personal data we have registered about you in our Privacy Policy.

Consent
By accepting these Terms and Conditions for Marketing, you confirm that you understand and consent to DrinkBuy’s ability to:

Process your personal data for the purposes described in these Terms and Conditions for Marketing.
Use your information to group you with other users exhibiting similar consumption patterns.
Supplement the personal data already collected and registered about you with the additional information described in these Terms and Conditions for Marketing.
Use your social media user ID for marketing purposes, including obtaining additional relevant information about you if you have previously provided or later provide such a user ID to DrinkBuy.
Collect and use your personal data regardless of the medium through which the data has been or is collected.

Furthermore, you confirm that you have been informed of DrinkBuy’s processing of your personal data, including that you have been made aware of:

How to contact us.
Which types of information are processed about you.
Why your data is processed, i.e., the purposes of the processing.
The legal basis for the processing of your data.
Your rights when your personal data is being processed.
The duration of the storage/processing of your personal data.
Any third parties to whom the data may be disclosed.
Your right to withdraw your consent at any time.
That we tailor our marketing based on profiling.
That you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you are dissatisfied with our processing of your personal data.

Additionally, you acknowledge that this consent does not affect DrinkBuy’s general terms and conditions governing your use of the App.

Withdrawal of Consent
You may withdraw your consent to marketing and the processing of your personal data as described in these Terms and Conditions for Marketing at any time. Withdrawal of consent for marketing purposes will not affect your ability to use the App.

Withdrawal may be affected by sending a notification to DrinkBuy ApS. The notification can be sent via email to info@drinkbuy.com or through the support function within the App.

Revised 23. April 2025